The Stiff Competition in the Mobile Phone Industry Case Study - 1

The Stiff Competition in the Mobile Phone Industry - Case Study Example Today, the largest players in the market include Nokia, Samsung, Apple, LG, and RIM. The features and functions of these phones have improved drastically in the last ten years. Most of the phones in use by 2005 were only equipped with basic functions of making receiving calls in addition to very few functions. However, stiff competition and research have greatly modified these phones over time. Many features like internet, navigation and phone size are continuously improved. In the same way, companies are very aggressive in their promotion strategies and are continuously searching for new markets. In terms of pricing, the present phone industry sees to present products for people in all walks of life. While phone prices have generally reduced over time, it is important to note that companies like Apple and Nokia produce very quality phones which are sold at slightly higher prices. Many of these additions have been realized after the launch of the iPhone (Wilkins, 45).