Dunkin Donuts

44577001079500Womens CampusCollege of Business AdministrationBUS351 International Business CourseTERM 172GROUP PROJECT FINAL DRAFTDUNKIN DONUTS work in the Quick Service restaurants industry gave Dunkin Donuts a huge challenge to face globally, when entering unsanded marketplaces using one mode of entry, the Franchising, it meant establishing a topical anaesthetic base for a global telephone circuit, and great opportunities exist in the Saudi-Arabian Market, yet great challenges to prove ability of continuing business.For 31 old age, Shahia Food express mail was the claime global DD selected to represent the brand in the Kingdom, it applied a local anaestheticized industry by promoting Saudi terms related to the brand, and was massively supported by the government to keep satisfying the Saudi taste, done its 200 shops across the Saudi land. KeywordsDunkin Donuts, Kingdom of Saudi Arabia, franchising, franchisee, joint venture, entry modes, entry determinants, 2030 vision. I ntroductionRecently, Saudi Arabia has been the cozy up of the investments worldwidely. According to 2030s vision, Saudi is attracting natural investors every year.The market in Saudi is attractive and has significant attri exactlyes. In order to satisfy the Saudi taste and Saudi consumption trends, the company must meet what Saudi clients want, which allow for ensure an international success in the heart of the global world. Dunkin Donuts is considered one of the top ten-spot companies worldwide, with more than(prenominal) than 12,000 secernatees in all over the world. Dunkin Donuts is managed through maintaining a strong position in all its targeted markets, by using the modes of the entrance and proper strategies with an gravel of nearly hundred years of offering baked goods and drinks.Overview of the IndustryQuick service restaurant (QSR) industry was naturalized in 1921, which offers previously prepared sustenance immediately to the on-the-go consumers that were deli mit as a new type of restaurants. Donuts were created in 1847, and it has been developed to be combined with a variety of flavors through years and associated with hot drinks, to please the American taste with sugary harvest-homes. The size of the market globally is predicted by more than 3 Trillion Dollars, due to the massive number of workforce virtually the world, resolved assets spread worldwide, and size of activities practiced.The market of QSR maintains a small industry in it, for baked goods and umber, maintains multiple international brands that operate in this field, and this industry is approximated in more than 1 Trillion Dollars annually, and the market is divided primarily between 4 brands as follows Company BackgroundIn 1948, William Rosenberg initiated his first shop for coffee and doughnuts, the Open Kettle, which was ground on a 40% of r scourues, William was able to reach from his food in-plants outlets and food trucks, which was the impending trend of fast fo od, introduced to the world.In 1950 William Rosenberg chose Dunkin Donuts as a new construct of Open Kettle, to be the first Dunkin Donuts shop in Quincy, Massachusetts, USA, the shop offered 52 flavors, and William was able to open 6 more Dunkin Donuts shops during its first five years constructing a chain. In 1960 the International Franchising Association (IFA), was originated to franchise the brand globally and locally.At the moment, Dunkin Donuts is based in Canton Massachusetts, USA, Dunkin Donuts is part of the Dunkin Brands Group, Inc. family of companies.So far, Dunkin Donuts was able to achieve success, which maintains more than 11,300 shops in 44 countries (8,500 in the 41 US states, and 3,200 worldwide), offering everyday a stop for baked goods and coffee, setting the brand as a market leader globally.In 1971, William was diagnosed with lungs cancer, he passed the business to other Dunkin Donuts leaders.An English businessman, Nigel Travis is the current CEO for Dunkin D onuts, who has been running Dunkin Donuts since 2009. Dunkin Donuts fo chthonicWilliam Rosenberg (1916-2002) was American entrepreneur who was the founder of Dunkin Donuts. Rosenberg attended a globe school. Because of financial problems Rosenberg was forced to leave his school in the eighth grade to support his family. At the age of fourteen, Rosenberg worked as a delivery boy for Simco.At the age of twenty-one, Rosenberg raised from delivery boy to national gross revenue manager, supervising the merchandiseion, cold storage, shipping, and manufacturing. In 1948, the Open Kettle was started by Rosenberg which is a coffee and doughnuts shop. Later, Rosenberg renamed it to Dunkin Donuts. Dunkin Donuts was normal offering fifty-two types of doughnuts over six stores. In 2001, Rosenberg published a book which is Time to Make the Donuts The Founder of Dunkin Donuts.William Rosenbergs vision is kept until today under the name the philosophy of Dunkin Donuts Make and serve the freshest , most delicious coffee and donuts chop-choply and courteously in modern, wellhead-merchandised stores.Regarding Dunkin Donuts values, Dunkin Donuts attains twelve values applied perfectly to franchise owners, and they are as followsHonesty The truth is always the major key to success.Transparency sharing thoughts fluency.Respect Give individuals their nobility and win others regard.Fairness Do what is right even if it is hard to do.Humility helping less fortunate individuals. It is about the team and the society as a whole.Responsibility- Be accountable for the outcome whether the situation is good or bad. Integrity Character indicates when no individual is looking.In 1990, Allied Lyons the owner of Baskin Robbins purchased Dunkin Donuts that was renamed to Dunkin Brands in 2004.Dunkin Donuts reached the first rank in customer loyalty of coffee category by Brand Keys for 10 years successively.Dunkin Donutss major rivals worldwide Starbucks Starbucks is obviously the leader of all Competitors of Dunkin Donuts. It competes with Dunkin Donuts by offering a variety of baked food and drinks in a relaxed atmosphere. McDonalds McDonalds is one of the main fast food chains in the industry and one of the top Competitors of Dunkin Donuts.Offering a variety of food items and drinks at low prices with quick service.Krispy Kreme Krispy Kreme offers doughnuts and coffee, which means the toughest competition with Dunkin Donuts.Dunkin Donutss major competitors in Saudi Arabia In Saudi Arabia market, Dunkin Donuts has a variety of competitors both international competitors and local coffee shops. International competitors are Starbucks, Krispy Kreme and McDonalds.The local coffee shops are Coffee Day, 12cups, Alchemy. As a result, Dunkin Donuts should adopt and understand the Saudi culture to compete with their competitors. Furthermore, selecting some commonsensible areas that most of the locals may not stimulate the capacity to manage the cost because of their limited b udgets, Dunkin Donuts can gain a competitive advantage.Entering to the Kingdom of Saudi ArabiaGlobalization enabled local companies to become international, by giving them accessibility to invest in foreign markets, expanding their sizes, assets net worth, and targeted segments of customers.Also, it gave governments better opportunities for developing communities.Entering KSA as an international business is an easy process, but must be applied with accuracy and professionalism. The competitive investing climate attracts investors to be on this land, and only the most creative innovative could last, since the mid-1970s as of recently.In 1986, Shahia food Limited Company wins the contract of Dunkin Donuts franchise and was able to introduce the brand Dunkin Donuts to Saudi Arabia.Dunkin Donuts is keeping spreading in KSA over thirty-one year. the first branch was established in Al Olaya. Nowadays, the company has more than 200 branches in all Saudi regions, starting fromRiyadh Region (King Khalid Intl Airport, Wadi Laban, Al Muzahimiah, Diriya, and more). Western Region, which includes (Mecca, Jeddah, and Madinah) easterly Region (Khobar, Dammam, and Jubail)Qassim Region (Buraydah, Badiah, Bakeereya Unayzah, and Zulfi) Saudi employees versus Foreign employeesDunkin Donuts employes an acceptable number of Saudis.Its main purpose of having galore(postnominal) Saudi employees is because of the policy of its industry, that employing Saudis to easily serve Saudi consumers will help to reach Dunkin Donuts products. Moreover, Saudi employees can realize their nation consumption habits more than foreign employees. KSA modes to enter Saudi marketThere are many modes to enter Saudi market. every type serves organizations, governments, and customers, reaching their objectives.Methods can be summarized as followsExporting a country (exporter) sells goods and services and distributes them to another country (importer).Piggybacking merchandising goods services to local busin esses, but they market the vendor globally.Buying a company is the most expensive method of entering a country, it is about purchasing a local company.Turnkey Projects Forming a project from the ground, and selling it to local companies to warranty an indirect existence. Contracting either through licensing, joint ventures, or partnering, it refers to a avower assists to introduce the brand to the local market. The percentage of involvement the contractor obtains is different from a contract to another.Greenfield Investments means a project where a firm builds operations in a foreign market originatening from scratch.This mode has a large cost and local lows control it.A number of elements, such as expenses, local laws, necessities, desired quality, and industry will allude the company choices of these modes. Dunkin Donuts has chosen since 1960 using the franchising model to enter America and worldwide markets, and Dunkin Donuts used it in KSA too through Shahia Foods Limited tha t held the franchising method.Dunkin Donuts KSA has its own vision statement that sequel the overall Dunkin Donuts vision To be always the desired place for great coffee beverages and delicious completing donuts & bakery products to enjoy with family and friends As well as Dunkin Donuts MissionTo be the leading provider of the wide range delicious beverages & baked product around the kingdom in a convenient, relaxed, friendly environment, that insuresthe highest level of quality product and best value for money.We provide our guest, the elegant service, and unforgettable experience to meet their expectations in every single visit.?These strategic management tools state that Dunkin Donuts KSA works under the localization theme, because of Saudi community privacy, that Dunkin Donuts exists to make its enjoyable moments with delightful pastries and drinks, it is general in food firm to follow the localization theme because of the dependence of the food fields on the local tastes.The l ocalization method is tracked through the Dunkinha and Dunkawy card game terms that support the customers loyalty, and a customized menu made by Dunkin Donuts for only Saudi Arabia.ConclusionIt is apparent that KSA was for Dunkin Donuts an important market, thats why it was chose from the beginning to be regain in. Saudis location, the type of consumption trends the society maintains, the support of the government received by international market players, and the encouraging purchasing power obtained by the Saudi concourse all these and other considerations, were the reason why 31 Dunkin Donuts existed in KSA.The unique mode which is franchising is used by the company worldwide, this method was used due to the temperament of the industry maintained by Dunkin Donuts, which is QSR, that means it is a must to have the food on demand, this caput cannot be done by other types of entry, it should be done through actual existence, and to reduce cost and time of studying national taste and its trends. To represent the company in the kingdom Dunkin Donuts preferred to have a national local franchisee.The choice of this franchise was distinctive, due to the 31 years position of ruling the QSR in backed food and drinks industry in KSA, accomplished by Shahia, where the total market share reached is 49% of total market, compared to 29% for Starbucks and 22% for MacDonalds.Discussion Questions and AnswersWhy choose Saudi Arabia? Dunkin Donuts is considered as the quick service restaurant industry., it is situated in Canton, Massachusetts, USA, it chose to invest in KSA because of its high concentration on building up the companys points of interest by existing in Saudi Arabia the heart of the world, which means rising the abroad experience. Moreover, it strongly supports the fact of investing where it can be focused on expanding resources, inattentive of having power.However, having the ownership flexibility, and air risk.How the investment in Saudi Arabia? The compre hensive advantage of investment in KSA is known as stable. There is no need to concern about the nationalizing of the international businesses because of the encouragement practiced by the Saudi government towards foreign investors and the supporting for liberal ownership in the Saudi market.How do political global policies affect your business?The high rate of return, and the taxation system, for foreign investors in KSA, were factors of attracting the international business. The kingdom of Saudi has many advantages for foreign investors which are the highest digits for GDP in the region, controlled splashiness rate, the size of the Saudi market, and finally the size and support given for the infrastructure.These great advantages are not only to attract Dunkin Donuts to Saudi Arabia but all types of investors.Entering KSA as an international business is considered an easy process?Entering KSA as an international business is an easy process, but must be applied with accuracy and p rofessionalism.What were the difficulties you face to enter the Saudi market? Studying and analyzing the Saudi customer inevitably, was one of the greatest work done by Dunkin Donuts KSA.One of its studies stated that employing Saudi Staff, and practicing the Saudization, will give the Saudi clients a more pleasant and stratified experience. SWOT AnalysisStrengthsThe industrys most fundamental point of strength that makes it worth to persist the business through the past years is the time-saving rule, which means the industry reaches what regular restaurants cant offer, all these restaurants guarantee fast processes and quick purchase of food.WeaknessesStaff who work in low conditions, with low wages, are considered from the weaknesses this industry face, which gave it a bad reputation among people worldwide.OpportunitiesDue to globalization every year there are new markets added to the demand forces as a huge opportunity to the industry.ThreatsConsumer demand for healthier food i s increasing the threat in this industry, which will keep these restaurants under the consumer bliss indexes pressure.AppendixInterview questions answersWho are your national global competitors? Our competitors are other businesses operating in the same industry as we are. Which are Krispy Kreme, McDonalds and the main competitor is Starbucks.Does Dunkin Donuts buy from other countries or make the products?No, the raw material comes from America and Dunkin Donuts produces the products in Saudi.How is your merchandise methods different here in Saudi Arabia to other countries?merchandising methods are different in each country because of cultural differences.In Saudi Arabia, Dunkin Donuts understands and respects the culture and religion of the region by following the regulations and guidelines for denote the company.What is the entry mode that Dunkin Donuts use (Franchising, licensing, joint venturing, exporting, turnkey projects or wholly owned subsidiary?Licensing with Franchi sing, as a combined mode used by the company worldwide.How do political global policies affect your business?It impacts Dunkin Donuts by having many barriers to entry in different countries. Each country has its own policies that Dunkin Donuts needs to follow in order to operate the business there. These days, Saudi is becoming more strictly by developing new regulations regarding operating businesses.In strategic positioning, does your business choose differentiation or low-cost methods for their products in order to create value for Dunkin Donuts products?No, Dunkin Donuts likes to keep up with the standards in order to offer high-quality products to the customers. after(prenominal) the value-added tax, Dunkin Donuts just added one riyal to all products and make more offers to attract customers.Do you have different methods of choosing your employees here from other countries?Dunkin Donuts likes to follow the government requirements regarding the Saudilization. As well as to hav e non-Saudi employees as a percentage of the staff, but to be able to speak English and Arabic as well.The interviewee informationName Gilhesh capital of MinnesotaPosition Area Supervisor.Phone number 0560-213-910Email emailprotectedReferencesDunkin Donuts. (n.d.). Retrieved December 10, 2017, from http//www.dunkinbrands.com/about/donutsG. (2017, December 07).Dunkin Donuts franchise. Retrieved December 10, 2017, from http//worldfranchise.eu/franchise/dunkin-donutsMarket Entry Strategies. (n.d.).Retrieved December 11, 2017, from http//www.tradestart.ca/market-entry-strategiesNigel Travis. (n.d.).Retrieved December 10, 2017, from https//news.dunkindonuts.com/about/ leadership/nigel-travisSaudi Arabia Market Opportunities Saudi Arabia Market Opportunities. (n.d.). Retrieved December 11, 2017, from https//www.export.gov/article?id=Saudi-Arabia-Market-Opportunities(n.d.). Retrieved December 9, 2017, from http//www.dunkindonuts.sa/English/Dunkawy/Pages/default.aspx12,000Global Locations And Still Growing. (n.d.). Retrieved December 10, 2017, from http//www.dunkinfranchising.com/franchisee/en.htmlDunkin DonutsWhat are the stages in a product feel speech rhythm? What are the marketing implications of each stage? From my studies it has been provine that the product life cycle is a great marketing concept that focus on the revenues from the sales of a product. The product life cycle is drawn like a bell curve. The life cycle is divided into four stages they are introduction, growth, maturity date, and decline. Introduction-It takes time of a new product to begin selling in volume. There may be manufacturing or logistics issues to contend with.The marketplace may be unfamiliar with th product and creating awareness takes time. wherefore product sales show a slow growth during the introduction phase. Growth- The growth space is characterized by a rapid enlarge in sales volume. This is created by increased product demand when customers are buying. Manufacturing and logistics issues are likely resolved and the market is far more aware of the product. Maturity-The maturity phase is established by sales volumes leveling off.At this point competition is strong and margins may begin to suffer. Signs of getting to this stage are that competitors may start advertizing more strongly or using other promotional means to increase sales. Decline-Is when a product sales begin to come and it is at this point that some serious marketing decisions need to be made. It is sometimes possible to extend the life of a product by ever-changing some of its product attributes, repositioning it or by packaging it with other products.Dunkin DonutsWhat are the stages in a product life cycle? What are the marketing implications of each stage? From my studies it has been provine that the product life cycle is a great marketing concept that focus on the revenues from the sales of a product. The product life cycle is drawn like a bell curve. The life cycle is divided into f our stages they are introduction, growth, maturity, and decline. Introduction-It takes time of a new product to begin selling in volume. There may be manufacturing or logistics issues to contend with.The marketplace may be unfamiliar with th product and creating awareness takes time. Consequently product sales show a slow growth during the introduction phase. Growth- The growth space is characterized by a rapid increase in sales volume. This is created by increased product demand when customers are buying. Manufacturing and logistics issues are likely resolved and the market is far more aware of the product. Maturity-The maturity phase is established by sales volumes leveling off.At this point competition is strong and margins may begin to suffer. Signs of getting to this stage are that competitors may start advertising more strongly or using other promotional means to increase sales. Decline-Is when a product sales begin to decrease and it is at this point that some serious marketi ng decisions need to be made. It is sometimes possible to extend the life of a product by changing some of its product attributes, repositioning it or by packaging it with other products.